“Email Subject Lines Are Not Important.”
But the truth is... It is not the Email Subject Line which gets most people to open your emails. That is right - outstanding email subject lines are a MYTH.
View ArticleI Have Some Explaining To Do…
I have some explaining to do… My last article: “Email Subject Lines are not IMPORTANT” drew an enormous amount of response – positive and some negative. As I said in the article, “I will upset a few...
View Article“How To Make Valentine’s Day A Customer Favourite”
So to help you and your customers, here are ten high-efficiency, laboratory-tested email marketing tips to make this year’s Valentine’s day a customer favourite.
View ArticleWhich Headline Would You Click On?
It normally takes me a few minutes to scan and decide if I wish to click on a headline to read the article. Today I chose one and only one. Which one would you choose ?
View ArticleDon’t Get Caught By Spam Filters
To help, I have prepared a book which will guide you through the minefield of Spam Laws in both Australia and the USA so you can send out your emails in safety and comfort.
View ArticleAn Update On Ralph
It was nice to hear his voice again, although the gags were missing. When it was time to pay Ralph walked me passed the other full chairs with people exchanging pleasantries.
View ArticleA Special Offer To Work With Me One-On-One Is Now Open
In one case a major hotel chain sold 560% more product in a campaign I put together for them resulting in the profit they made in 36 hours paid for my entire year's fee. That left them with 8,724 hours...
View Article“Email Marketing: Why Do It and What Is It ?”
“How To Effectively Conduct Email Marketing” and bank the lost cash you are leaving on the table. During this presentation you will learn: What you are permitted to do via email;The 2 legal...
View Article…because it works; that’s why”
I constantly see clients who squander priceless days and weeks, and even months – pondering what they should send out when they should just get an email out.
View Article“…because it works; that’s why – Part #2″
The trick is to write meaningful and interesting copy to intrigue your readers, that is the skill. Next time you're looking for better results, try longer copy.
View Article“How To Make More Sales…”
Call them what you want, but we could all do with more of them – RIGHT ? How is your process of getting them doing? Are you stumbling like some zombie from ‘The Walking Dead’ ? Are you rushing around...
View ArticleHow Not To Email Market…
Gees heck, it is never about sending out an email and hoping something pops. You need to have more respect for your recipients than that.
View ArticleHow Not To Email Market #2.
Core principles you can adopt yourself and use immediately to attract and obtain more bang for your buck and drive dollars into your inbox.
View ArticleHow To Market To Customers And Businesses
Businesses cannot buy products and services. Businesses are an innate object.
View ArticleI have confessions to make
So to help you, here is my set of email marketing rules I use and if you follow them there is a good chance they will work for you too.
View ArticleDon’t Make This Mistake This Mother’s Day
I am offering a select few people the opportunity to have me work on a Mother's Day campaign for them. This is where we will create and write that special promotion to help your customers.
View ArticleHow To Email Market – Legally.
Here is a 7 min 31 second video to help you use email marketing and SMS's in your business. Inside you will discove. Three important principles to apply to be legal when emailing; Who you can send...
View ArticleIs Your Website Copy Tone Deaf ?
I asked these questions amongst many others. “Are you trying to sell from your website?” and if so... “Is this the way you talk face-to-face with your customers?” I received a resounding YES and NO...
View ArticleShould You Email Or Post ?
The only way they can email is to send to past clients. And I would argue this IS NOT the best way to contact past clients. (Refer my comments at the bottom of this post.)
View ArticleDo You Send Emails ?
To understand this tactic let’s look at Amazon, arguably the world’s greatest on-line retailer. After you have bought from Amazon they will
View Article
